Rihanna's Savage Fenty is Going Through a Transformation
A New Chapter Begins
After establishing a strong presence in the fashion industry with her over-the-top collections, Rihanna is introducing a new chapter for her brand Savage Fenty. Our Chief Executive Officer Hillary Super and Chief Design Officer Adam Selman sat down to discuss the evolution of the brand and what customers can expect in the future.
Rihanna's Inspiration from Mother Nature
Rihanna draws inspiration from the power and beauty of nature for Savage X Fenty Vol. 4, her first major collection since becoming a mother. She describes it as "a celebration of the female body, embracing individuality and inclusivity."
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